The Fondue package experience portrays a true 70s/80s design aesthetic while representing a very technical yet retro sunglass shape. I had all sorts of fun creating this design for Pit Viper. I worked with the talented photographer Dan Krauss to create the perfect film photo to place on the front and side panels. Providing an “out of box experience” is always the goal with Pit Viper packaging and I believe we achieved this goal through humorous copy, engaging infographics, QR codes that bring you to playlists, and just a lot of cheese all over the place.
THE FONDUE
THE FONDUE
Stuff I loved about this project
Finding a guy on Facebook marketplace to build me a custom wood backdrop for the background of the film photo.
Buying a $90 chunk of cheese for 1 photo.
Having a glass of white wine at noon because I had to open to the bottle.
Taking inspiration from a very specific era of design and cuisine and reinterpreting it to represent a pair of sunglasses.
