The Skysurfer package experience will have you plummeting from the sky, it will make your heart pound with adrenaline, it will make all your wildest dreams come true! I’m just kidding, but it is a thrilling design. The goal with this package was to create elements that embodied true extreme 90’s coloring and design elements while making it seem like everything on the box was “falling from the sky”. An extreme design for an extreme pair of sunglasses.

THE SKYSURFER

THE SKYSURFER

Stuff I loved about this project

  • Seeking inspiration from mid 90’s wind surfing sail designs.

  • Creating an “out of box experience” by allowing the customer to cut out a skysurfer and use the retaining strap from the glasses to surf it out the window of a moving car.

  • Telling someone to “click here” in a print setting is hilarious and stupid.